Privacy policy

Introduction

We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use and process personal data when you visit vensono.com, sign up for updates, take part in our studies or reserve a product.

For the purposes of applicable data protection law, the data controller is:

Ruben Schots, acting in his capacity as sole proprietor, trading as Vensono, registered with the Belgian Crossroads Bank for Enterprises (CBE) under number 1031.318.153, Weefbergstraat 2, 3271 Averbode, Belgium. Contact: [email protected].

Personal data we collect

• Contact details: your email address when you sign up for updates or leave it in a study; name and billing details when you make a reservation.
• Study responses: your answers to the studies in the Vensono Lab, such as how you ride and your views on wind noise, design and price.
• Reservation and transaction data: the details of a Founding Rider reservation and any refund, once reservations open.
• Payment information: processed securely by our payment provider. We do not store your full payment details.
• Communication data: the content of emails you send us.
• Technical data: such as IP address, browser type and device information, processed by our hosting provider to deliver and secure the website.

Legal basis for processing

• Consent: email updates, and taking part in our studies (art. 6(1)(a) GDPR).
• Contract performance: processing reservations, payments and refunds (art. 6(1)(b) GDPR).
• Legal obligation: accounting, tax and consumer law compliance (art. 6(1)(c) GDPR).
• Legitimate interest: website security, fraud prevention and answering your questions (art. 6(1)(f) GDPR).

How we use your data

• To send you updates about Vensono, if you signed up.
• To develop and improve our product, based on the studies.
• For academic research within a postgraduate programme. Results are analysed and reported in aggregate, never in a way that identifies you.
• To invite you as a test rider or for a short interview, if you asked to be.
• To process and refund reservations, once they open.
• To answer your questions and comply with our legal obligations.

We do not sell your personal data, and we do not use it for automated decision-making or profiling.

Sharing of data

We share personal data only with service providers that process it on our behalf, to the extent necessary to provide their services:

• Cloudflare (website hosting and security)
• Brevo (email updates, EU)
• Tally (the studies in the Vensono Lab, EU)
• Combell (email hosting, Belgium)
• Stripe (payments and refunds, once reservations open)

Where required, data processing agreements are in place.

International transfers

Some of our providers, such as Cloudflare and Stripe, may process personal data outside the European Economic Area, including in the United States. Where such transfers occur, appropriate safeguards are applied in accordance with EU data protection law, such as the EU-US Data Privacy Framework or the European Commission's standard contractual clauses.

Data retention

• Email updates: until you unsubscribe.
• Study responses: up to 3 years, after which they are deleted or fully anonymised.
• Reservation and payment records: as long as accounting and tax law require.
• Emails you send us: as long as needed to handle your question.

Your rights

Under EU data protection law, you have the right to:

• access your personal data (art. 15 GDPR)
• rectification of your personal data (art. 16 GDPR)
• erasure of your personal data (art. 17 GDPR)
• restrict processing (art. 18 GDPR)
• data portability (art. 20 GDPR)
• object to processing (art. 21 GDPR)
• withdraw your consent at any time, without affecting the lawfulness of processing before the withdrawal

You can exercise these rights by emailing [email protected]. You also have the right to lodge a complaint with the Belgian Data Protection Authority (dataprotectionauthority.be).

Cookies

This website does not use tracking or advertising cookies, and it does not load third-party analytics. The embedded study forms (Tally) and, once reservations open, the payment pages (Stripe) may use strictly necessary cookies to work.

Contact

For any questions about this privacy policy or your personal data: [email protected].
Controller: Ruben Schots, sole proprietor registered in Belgium, trading as Vensono.